What is a simple and quick way to improve activity on your current listings? Some agents like to price their listings at say, $99,999 or $299,900. The thought process is to get my listing below $100,000 or $300,000 or $450,000 you get the point. You may be doing this and may think that this is a more aggressive way to price your listings. What if I told you that this has an actual ill effect on your listings?
Let’s use $299,900 as the example. A potential buyer looking to spend between $250,000 and $300,000 searches the internet and your listing shows up in their search. Unfortunately your listing will be at the top of the price scale and the chances of it being shown in most cases are slim to none. Take now the buyer looking to spend $300,000+. This is an ideal buyer for your listing but with the listing listed at $299,900, it will never show up on the search. The ideal buyer will completely miss your listing.
Let’s recap. By having your listing listed at $300,000 instead of $299,900, you can double the amount of searches that your listing is shown in as it will appear in both searches. The activity on the listing will also increase as the listing will be viewed by the appropriate buyer. A very simple and effective way to help you sell more houses.
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